I bring a personalised, hands-on approach to UX research—blending user testing, in-depth interviews, and co-creative workshops to truly connect with users. I dive deep into behaviours, needs, and pain points, turning raw data into clear, actionable insights. From discovery to delivery, I tailor every step to uncover what really matters—and design around it.

Combining marketing insight, user research, and a strong communication background I immerse myself in strategic thinking. I challenge myself to consider different and often opposing perceptions, expectations and requirements to define roadmaps for digital growth and excellence.

I offer end-to-end expertise in CX and UX—from big-picture thinking to the smallest interaction. Shaping user-centric digital experiences starting with conceptual design and journey mapping, then translating ideas into tangible outcomes with detailed wireframes, flows, and high-fidelity prototypes.

With a background in top-tier branding and advertising agencies, I bring sharp creative direction that blends bold ideas with strategic storytelling. From brand campaigns to digital experiences, I design interfaces that bring personality to life, stay true to the brand, and meet accessibility standards with style.

I craft content strategies that align with brand personality, tone of voice, and business goals — while staying rooted in UX best practices. From high-level messaging to microcopy, I ensure every word works hard to guide, engage, and convert.

I design and facilitate workshops of all shapes and sizes—tailored to spark clarity, creativity, and collaboration. From defining objectives to planning engaging exercises, I guide teams through structured sessions that unlock insights, align stakeholders, define business and user needs, and crystalise product vision. Every new challenge I start with a discovery workshop.