European Research Executive Agency

Enjoy, it’s from Europe - support to and promotion of quality produce from EU farms around the world.

Challenge

Under the banner “Enjoy, it’s from Europe”, the European Commission backs and runs global campaigns to promote EU agricultural products. To support this mission, the managing agency needed a fresh digital platform with two key goals: help producers access funding info and applications, and give staff easy access to campaign data for reporting.

Action

After thorough research focused on stakeholder and user needs, and consideration of technical, functional and branding requirements, we created a design proposal for the new portal. Integrating it into the EU Commission’s corporate platform, we created intuitive and immersive overview of all funded campaigns. Users can discover the campaigns using a map or list view interface. We also designed a tool that allows manufacturers and distributors of agricultural produce to check if their planned campaigns and events are eligible for the EU funding.

My role:

Business analysis & Requirement gathering
Information Architecture
UX design
Interactive prototyping
Content design
UI design

Mobile homepage prototype showing early stage visual design proposal

Results

The new platform is a one-stop hub for EU agri-food promotions. It clearly explains funding opportunities, showcases active and past campaigns across all member states, and maps out global promo efforts beyond Europe. With smart filters and nearly 700 campaigns to explore, finding the right info is quick and easy—whether you're a curious browser or a funding-seeker.

integrated source of information