The Victims’ Rights campaign
A campaign that invites everyone to ‘keep eyes open’ to recognise crime and seek justice.
Challenge
When domestic violence surged during Covid-19, the European Commission launched a public awareness campaign to support victims of homophobia, xenophobia, women, and children, and other groups. The website breaks down types of crime, raises empathy and helps victims take action by connecting them with professional support organisations.
Action
Working closely with the communication strategist, I mapped the full user journey across campaign touchpoints and designed two tailored user flows. One targeted visitors from ten key countries, using IP detection to show relevant crime info in their country and local language. The other offered general content and local support options for the rest of the EU. I created low-fidelity wireframes to validate the structure before moving into UI design aligned with the campaign’s visual identity.
My role:
User journey mapping
Definition of user flows
IA and content design
Wireframing
Prototyping
UI design review
Results
The campaign made waves across Europe and locally. Mobile-first design proved spot on — most visitors came via phone and quickly found crime info, stats, and support. With just a few taps, users could choose their language, location, and topic, turning the site into a powerful tool against crime and violence.
languages
24
website visitors
480 000
distinct user experience flows
2
A glimple into the project
Mobile screen designs
Mobile wireframes
Homepage screen design - desktop screen size
Mobile prototype screens
Crime detauil page high fidelity design
Low fidelity wireframes featuring bottom action sheet feature
Support page high fidelity design for the desktop viewport